Hi, I’m Hershey, a product designer ⟡

I combine strategic thinking, visual craft, and emerging technologies to turn complex, ambiguous problems into clear, purposeful experiences.

10 years experience

30+ 
Projects
done

With a multidisciplinary background spanning industrial, graphic, and UX/UI design, I bring together physical and digital design to create meaningful product experiences that balance user needs with business goals.

My expertise

Product Thinking

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AI-enabled design workflows

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Cross-functional collaboration

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Stakeholder Alignment

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Product Thinking / AI-enabled design workflows / Cross-functional collaboration / Stakeholder Alignment /

Services

[1]

Product Design

[2]

I lead UX/UI design across retail, payments, and smart hardware, with experience delivering products and features across Web, iOS, and Android.

Web Design

[3]

I design visually distinctive and purposeful websites for e-commerce businesses and corporate brands, translating their brand identity into cohesive digital experiences.

Graphic Design

I create visual designs across branding, packaging, and social media, helping startups and established brands build their global presence.

Hardware Setup Experience

Improved the iPad and payment terminal setup experience by making device connection easier and increasing setup success and first-transaction conversion.

View Case Study

Web Design

Creating intuitive, engaging and brand-consistent web experiences

eCommerce websites
Business websites

Proud to have worked with/for