Hi, I’m Hershey, a product designer.

I combine strategic thinking, visual craft, and emerging technologies to turn complex, ambiguous problems into clear, purposeful experiences.
⟡ ✎ ☺︎

5+ years UI/UX Design

Led the UX/Ul design for the payment services of a leading POS & payments platform, launching 10+ features across platforms (Web, iOS, and Android).

Designed 20+ brand-consistent corporate and eCom web experiences for Chinese and international brands.

5+ years Graphic Design

Aided over 30 startups and large corporations in expanding their global business through cross-media projects, encompassing branding, packaging, marketing materials, and large-scale exhibition visuals.

Proud to have worked with/for

 
 
 

UI/UX Design

Finding opportunities and delivering functional and sustainable solutions for people, businesses and systems

View Case Study

Web Design

Creating intuitive, engaging and brand-consistent web experiences

eCommerce websites
Business websites

 
 
 
 
 

Graphic Design

Building emotional connections through various visual touchpoints

View all projects